Senior Digital Marketing Strategist

1. Job Overview

Introduction

At Gallagher, we help clients face risk with confidence because we believe that when businesses are protected, they’re free to grow, lead, and innovate. You’ll be backed by our digital ecosystem: a client-centric suite of consulting tools making it easier for you to meet your clients where they want to be met. Advanced data and analytics providing a comprehensive overview of the risk landscape is at your fingertips. Here, you’re not just improving clients' risk profiles, you’re building trust. You’ll find a culture grounded in teamwork, guided by integrity, and fueled by a shared commitment to do the right thing. We value curiosity, celebrate new ideas, and empower you to take ownership of your career while making a meaningful impact for the businesses we serve. If you’re ready to bring your unique perspective to a place where your work truly matters; think of Gallagher.

Why Join Us / Compensation and benefits

At Gallagher, we believe supporting our colleagues goes far beyond the role itself. For more information, visit our Benefits page.

• Competitive compensation
• Comprehensive benefits programs designed to support your well-being
• Career development opportunities and ongoing learning
• A collaborative, people-first culture with accessible leadership
• The opportunity to do meaningful work with global reach and local impact

Overview / Role purpose

You’ll lead digital marketing work that helps drive customer growth, enrollment, retention, and revenue. This role blends strategy with hands-on execution. Your work will be measured by CAC, ROAS, conversion rates, LTV, revenue, and ROI. You’ll own acquisition strategy, testing priorities, website optimization, and lifecycle marketing. You’ll also work closely with product, enrollment, sales, and web teams to improve the full customer journey.

2. Key Responsibilities

• You’ll lead digital marketing work that helps drive customer growth, enrollment, retention, and revenue.
• This role blends strategy with hands-on execution.
• Your work will be measured by CAC, ROAS, conversion rates, LTV, revenue, and ROI.
• You’ll own acquisition strategy, testing priorities, website optimization, and lifecycle marketing.
• You’ll work closely with product, enrollment, sales, and web teams to improve the full customer journey.
• You’ll build and run digital marketing plans that bring in customers who are ready to act and support growth across the full journey.
• You’ll manage work from first click to enrollment, onboarding, retention, and re-engagement.
• You’ll test campaigns, audiences, creative, landing pages, forms, and website changes.
• You’ll use the results to guide budget choices, improve conversion rates, and scale what works.
• You’ll help improve search visibility through SEO, GEO, content, and technical updates.
• You’ll keep reporting and attribution clear for partners across the business.

3. Required Qualifications

• Bachelor's degree and 3 years related experience required.

4. Required Skills

• (No additional explicitly labeled "Required Skills" beyond the required qualifications are specified in the source.)

5. Preferred Qualifications

• You can plan and run paid and organic digital marketing programs.
• You know how to build and improve acquisition paths and lifecycle campaigns.
• You can use data to review CAC, ROAS, conversion rates, LTV, and ROI.
• You can test creative, audiences, landing pages, forms, and website changes.
• You can work with SEO, GEO, CRO, analytics, and attribution reports.
• You can turn performance data into clear next steps for product, enrollment, sales, and web partners.
• You communicate in simple terms and share updates that help teams act.
• You ask questions, test new ideas, and adjust based on what you learn.
• You make decisions with care and keep customer trust in mind.

6. Experience Requirements

• 3 years related experience required.

7. Additional Job Information

• Employment type: Full-time
• Work mode: On-site
• Notice period: (Not specified in the source)
• Locations: Bradenton, FL; Manatee County, FL; Florida, United States
• Application instructions: For more information on compensation and benefits, visit our Benefits page. (The source encourages joining the Gallagher Talent Community if past experience doesn’t align perfectly and states Gallagher is an affirmative action/equal opportunity employer.)